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Placement sizes and technical specifications

Author:Kaushalkar|October 24th, 2018

Placement sizes adhere to an industry standard size.

Flash and animated GIFs are permitted but animations may only loop a maximum of two times. Video Adverts are permitted as per specifications prescribed by SDEL. SDEL also wishes to ensure that flash advertising and some other rich media forms are sufficiently accessible. Excessive animation or fast moving or difficult to read text is therefore to be avoided and any advertisements which would clearly cause either irritation to fully sighted visitors or difficulties to partially sighted visitors will not be permitted. 

In addition, rapidly changing or strobing animation or ‘flashing’ images are not to be used for advertising as strobing artificial light may trigger seizures for people prone to photosensitive epilepsy.

Advert sizes

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leader board
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leader board